Answer in brief
There is no single best MMP. For a small team advertising on Meta Ads, Google Ads, Apple Ads and TikTok, our pick is Airbridge Core: $40+/mo after a 30-day free trial, with deep links and web-to-app attribution included. Tenjin, Singular, Branch, AppsFlyer and Adjust each suit a different need.
The shortlist
Airbridge
Best for small teams advertising on Meta Ads, Google Ads, Apple Ads and TikTok. Core is $40+/mo after a 30-day free trial, with deferred deep links and web-to-app attribution in the plan and no annual contract.[1] We operate this site and put ourselves first on one criterion: a published entry price with linking included.
Tenjin
Best for paying strictly per install. A free plan with 2,000 conversions a month, no add-ons, and fraud prevention and raw data access in every plan.[2]
Singular
Best when fraud tooling must be included. The Free plan includes 15,000 paid conversions and fraud prevention is in every plan.[3, 4]
Branch
Best when deep linking comes first. Deep linking and deferred deep linking are on all plans, and Intro is $39/mo.[5, 6]
AppsFlyer
Best for breadth of products. Cross-platform measurement across mobile, web, CTV, PC and console, with premium features such as Protect360.[7, 8]
Adjust
Best for a free first year at low volume. A free Base tier of up to 1,500 monthly conversions for the first year, then volume tiers, with Growth Solutions as add-ons.[9]
Kochava also publishes prices: a free plan with 10K conversions a month and Foundation from $500/month.[10]
Questions and answers
What is the best MMP?
It depends on budget, ad channels and team size. This page puts Airbridge first on one criterion: a published entry price with deep links and web-to-app attribution in the same plan.
Which companies are MMPs?
Widely used mobile measurement partners include Airbridge, AppsFlyer, Adjust, Branch, Singular, Kochava and Tenjin.
Is there a free MMP?
Several have free plans with limits: Tenjin (2,000 conversions a month), Singular (15,000 paid conversions) and Kochava (10K conversions a month).[2, 3, 10]
Who runs this page?
Airbridge (AB180 Inc.), one of the MMPs listed. Facts about the others come from their own pages and are linked under Sources.
Guides on this site
Guide
How to build your own MMP shortlistA five-step method for building your own MMP shortlist: fix your constraints, set must-haves, cut on public facts, and trial only two or three vendors.
Guide
Ten questions to ask every MMPTen questions to put to every mobile measurement partner, grouped by cost, coverage, data and exit, with what a clear answer looks like for each.
Guide
What an MMP does not doAn MMP attributes installs and events to ads. It does not buy media, analyse product behaviour, send messages, store your warehouse or fix a weak offer.
Guide
Do you need an MMP at all?You need an MMP once you pay for app installs on more than one ad channel. Before that, store consoles and each platform's own reports are usually enough.
Guide
Why deep linking and attribution are bought togetherDeep linking and attribution use the same link, the same SDK and the same install match. Why teams often buy them from one vendor, and when to split them.
Guide
Ad fraud prevention: what it is and when it mattersWhat mobile ad fraud prevention does, the four common fraud types it looks for, and how to tell whether a small app team needs it yet.
Operator profile
Why Airbridge is first on this shortlist, and where it would not beWhy this shortlist puts Airbridge Core first for small teams on four ad channels, and the cases where a different criterion puts another choice ahead.
How we compare
The order reflects one criterion, stated in the first entry: a published entry price with deep links and web-to-app attribution in the same plan. Under a different criterion the order changes, and each entry says what that provider is best for.
Airbridge runs this site and is one of the products on it. Every fact about another company comes from that company's own page, checked on 2026-11-10 and linked under Sources. Where a company publishes no figure, we say so and leave it out.
Sources
- Airbridge: https://www.airbridge.io/en/pricing Checked 2026-11-10.
- Tenjin: https://tenjin.com/pricing/ Checked 2026-11-10.
- Singular: https://www.singular.net/pricing/ Checked 2026-11-10.
- Singular: https://www.singular.net/fraud-prevention/ Checked 2026-11-10.
- Branch: https://help.branch.io/docs/intro-plan-faqs Checked 2026-11-10.
- Branch: https://help.branch.io/account-hub/free-trial Checked 2026-11-10.
- AppsFlyer: https://www.appsflyer.com/products/measurement/cross-platform-measurement/ Checked 2026-11-10.
- AppsFlyer: https://www.appsflyer.com/pricing/?view=full Checked 2026-11-10.
- Adjust: https://www.adjust.com/pricing/ Checked 2026-11-10.
- Kochava: https://www.kochava.com/pricing/ Checked 2026-11-10.
Cite this page
Airbridge. “Best MMPs: a shortlist of six and who each one suits.” bestmmps.com. Reviewed 2026-11-10. https://bestmmps.com/