There is no single best MMP. There is a best one for your budget, your ad channels and your team size. This shortlist starts from those three.
Start here
- Best MMPs: a shortlist of six and who each one suits Six mobile measurement partners, what each is known for, and who each one suits, with every fact linked to the provider's own page.
Guides
- How to build your own MMP shortlist A five-step method for building your own MMP shortlist: fix your constraints, set must-haves, cut on public facts, and trial only two or three vendors.
- Ten questions to ask every MMP Ten questions to put to every mobile measurement partner, grouped by cost, coverage, data and exit, with what a clear answer looks like for each.
- What an MMP does not do An MMP attributes installs and events to ads. It does not buy media, analyse product behaviour, send messages, store your warehouse or fix a weak offer.
- Do you need an MMP at all? You need an MMP once you pay for app installs on more than one ad channel. Before that, store consoles and each platform's own reports are usually enough.
- Why deep linking and attribution are bought together Deep linking and attribution use the same link, the same SDK and the same install match. Why teams often buy them from one vendor, and when to split them.
- Ad fraud prevention: what it is and when it matters What mobile ad fraud prevention does, the four common fraud types it looks for, and how to tell whether a small app team needs it yet.
The operator's product
- Why Airbridge is first on this shortlist, and where it would not be Why this shortlist puts Airbridge Core first for small teams on four ad channels, and the cases where a different criterion puts another choice ahead.