Why Airbridge is first on this shortlist, and where it would not be

The criterion that puts it first

The shortlist on the home page ranks on a single test: a published entry price with deep links and web-to-app attribution in the same plan. Airbridge Core meets it. The pricing page shows $40+/mo after a 30-day free trial, with 500K data points included and $0.0001 for each one after that, and it lists deferred deep links and web-to-app attribution in that plan.^[1]

We wrote the test and we sell the product that meets it, so treat the ranking as one view. The rest of this page is the part a ranking usually leaves out: how Core does on other tests a team might set.

How Core does on common must-haves

A shortlist is built from yes-or-no tests, as set out in how to build your own MMP shortlist. Here is Core against the tests small teams set most often.

Every row comes from the pricing page.^[1] This list is partial. It holds the items that most often decide a shortlist; the full plan contents are in what Airbridge Core includes.

Where Airbridge would not be first

Run the same shortlist with a different criterion and Core drops down or off it.

• You buy from many ad networks. A fifth channel outside the four means Growth, and Growth is priced by quote.^[1] Under a "published price" test it no longer qualifies.
• Fraud filtering is a must-have on day one. Core has none. See when ad fraud prevention matters to judge whether that applies to you.
• Your data team wants every event in a warehouse. Raw data export is not in Core.
• You have no ad spend yet. A free plan elsewhere, or no MMP at all, may be the better answer. Check whether you need an MMP first.
• Your first criterion is something else. A team that ranks on a free tier, or on linking alone, will order the same six names differently. The home page says what each one is best for.

How to test the ranking yourself

1. Write your own must-haves before you look at the table above again. If one of them is a "No" row, stop here and look at the Growth plan or at another vendor.
2. If Core passes, use the 30 days with real traffic. Connect your channels, create one deferred deep link, and confirm that an install from each channel shows up against the right campaign.
3. Put the same ten questions to Airbridge that you put to every other vendor on your list.
4. Keep the vendor whose written answers fit your channels and budget. If that is not Airbridge, the method has still done its job.